How Do Social Media Increase Firm Performance? Entrainment of Innovation to Contention
نویسندگان
چکیده
In this theoretical paper, we propose a mechanism through which social media may enhance firm performance. To do so, we tab into a time lens, entrainment—the alignment of the timing and pace of a cyclic activity with those of another activity. We then argue that firms with high social media capabilities can more easily entrain their innovation to the speed, type, amount, and range of contention emanating from external stakeholders. We further argue that firms that entrain their innovation to the contention can increase their performance.
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Social Media in a Social Phenomenon: Social Media in the Entrainment of Contention to Innovation
In this inductive theory building paper, I examine the impact of social media on a social phenomenon. I particularly focus on a social phenomenon that concerns firms—the entrainment of contention to innovation. The entrainment of contention to innovation is defined as the alignment of the pace and/or timing of contention (e.g., opposition, petition, protest) with those of firms’ innovation. To ...
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